Sales Authorization Letter
Dear [Recipient],
I am writing to grant sales authorization to [Name of Sales Representative], who is an employee of [Company Name]. As the [Position] of the company, I hereby authorize him/her to act on behalf of our company in all sales-related matters.
[Name of Sales Representative] is authorized to conduct sales transactions, negotiate prices, and provide product information and details to clients on behalf of our company. He/she is also permitted to collect payment from customers and issue receipts for all sales made.
This authorization is effective immediately and will remain in effect until further notice. [Name of Sales Representative] is required to follow all company policies and procedures related to sales and maintain accurate records of all transactions.
We believe that [Name of Sales Representative] will represent our company with the utmost professionalism and integrity, and we have full confidence in his/her ability to fulfill the responsibilities entrusted to him/her.
Thank you for your attention to this matter.
Sincerely,
[Your Name]
[Position]
[Company Name]
Formal Sales Authorization Letter
Dear [Recipient Name],
This letter serves to formally authorize [Authorized Person or Company] to conduct sales on behalf of [Your Company Name] for the products listed below:
[Product/Service Details]
This authorization is valid from [Start Date] to [End Date]. The authorized individual is permitted to negotiate prices, complete transactions, and issue receipts as necessary within the scope of this authorization.
Please extend your full cooperation to [Authorized Person or Company] during this period.
Sincerely,
[Your Name]
[Title]
[Company Name]
Informal Sales Authorization Email
Hi [Recipient Name],
I am writing to authorize [Authorized Person] to handle sales of our [Products/Services] from [Start Date] to [End Date].
Please assist them with any information or support they may need to complete transactions successfully.
Thank you for your cooperation.
Best regards,
[Your Name]
[Title]
[Company Name]
Provisional Sales Authorization Letter
Dear [Recipient Name],
This letter temporarily authorizes [Authorized Person] to perform sales transactions for [Your Company Name] until formal approval is finalized.
The provisional authorization is effective from [Start Date] and will remain valid until [End Date] or until further notice.
Please ensure all transactions comply with company policy during this period.
Sincerely,
[Your Name]
[Title]
[Company Name]
Heartfelt Authorization Letter for Sales Representative
Dear [Recipient Name],
We are delighted to authorize [Authorized Person] as our official sales representative for [Product/Service Name].
Their dedication, professionalism, and knowledge make them the perfect person to represent our brand. This authorization is effective from [Start Date] to [End Date].
Please provide them with the necessary support and guidance to succeed.
Warm regards,
[Your Name]
[Title]
[Company Name]
Quick and Simple Sales Authorization Message
Hello [Recipient Name],
This is to authorize [Authorized Person] to handle sales for [Product/Service] from [Start Date] to [End Date].
Thank you for assisting them.
Regards,
[Your Name]
What / Why: Purpose of a Sales Authorization Letter
What / Why: Purpose of a Sales Authorization Letter
- Provides formal permission to an individual or company to sell products/services on behalf of another company.
- Defines the scope, duration, and limitations of the authorization.
- Ensures legal and operational clarity between parties.
- Builds trust and avoids disputes in sales transactions.
Who Should Send a Sales Authorization Letter
Who Should Send a Sales Authorization Letter
- Company owners or executives.
- Authorized managers or department heads.
- Legal representatives if required by company policy or law.
Whom Should Receive a Sales Authorization Letter
Whom Should Receive a Sales Authorization Letter
- The authorized salesperson or company.
- Clients or vendors who will interact with the authorized party.
- Internal company departments such as accounting and compliance.
When to Issue a Sales Authorization Letter
When to Issue a Sales Authorization Letter
- Prior to delegating sales responsibilities.
- When appointing a temporary or provisional sales representative.
- When a new sales partner or agent joins the distribution network.
How to Write and Send a Sales Authorization Letter
How to Write and Send a Sales Authorization Letter
- Start with a formal greeting and address the recipient.
- Clearly state the name of the authorized person and their responsibilities.
- Specify products/services covered and the validity period.
- Include any special instructions or limitations.
- Close with the sender’s name, title, and company information.
- Send as a printed letter or official email depending on the situation.
Requirements and Prerequisites Before Sending
Requirements and Prerequisites Before Sending
- Approval from company management or legal department.
- Accurate identification of authorized person(s).
- Detailed list of products/services and territories covered.
- Defined start and end dates for the authorization period.
- Compliance with any legal or regulatory requirements.
Formatting Guidelines for Sales Authorization Letters
Formatting Guidelines for Sales Authorization Letters
- Keep it concise: usually one page.
- Tone: professional, clear, and authoritative.
- Structure: introduction, authorization details, scope, duration, closing.
- Include sender’s contact information and signature.
- Choose delivery method based on formality and recipient.
After Sending / Follow-Up Actions
After Sending / Follow-Up Actions
- Confirm that the authorized person received the letter.
- Notify relevant internal departments (finance, legal, operations).
- Track the authorized transactions to ensure compliance with scope.
Pros and Cons of Sending a Sales Authorization Letter
Pros and Cons of Sending a Sales Authorization Letter
Pros:
- Provides clear legal and operational authority.
- Reduces misunderstandings between parties.
- Enhances trust and professionalism with clients and partners.
Cons:
- Incorrect details can lead to disputes.
- Overly broad authorizations may expose the company to risk.
Common Mistakes to Avoid
Common Mistakes to Avoid
- Not specifying the validity period.
- Failing to include the scope of products/services.
- Using informal language in formal contexts.
- Forgetting to notify internal departments or clients.
Elements and Structure of a Sales Authorization Letter
Elements and Structure of a Sales Authorization Letter
- Subject line: Sales Authorization
- Greeting: Recipient name
- Body:
- Name of authorized person
- Scope of authorization (products/services)
- Duration of authorization
- Any special instructions or limitations
- Closing: Sender’s name, title, company
- Optional attachments: Copy of company registration, ID of authorized person
Tips and Best Practices for Sales Authorization Letters
Tips and Best Practices for Sales Authorization Letters
- Use formal and professional language for official letters.
- Double-check names, dates, and scope of products/services.
- Keep a copy for company records.
- Clearly outline any restrictions or limitations to prevent misuse.
- Communicate with all relevant stakeholders about the authorization.
Does a Sales Authorization Letter Require Attestation?
Does a Sales Authorization Letter Require Attestation?
- Typically requires signature from the company owner, manager, or authorized representative.
- Notarization or official attestation may be needed in certain jurisdictions or for high-value transactions.
- Keep copies of the letter in company records and with the authorized party.





