Shipping Confirmation Email Sample
Subject: Your Order Shipping Confirmation - [Order Number]
Dear [Customer's Name],
Thank you for shopping with [Your Company Name]. We are pleased to inform you that your order is on its way! Below are the details of your shipment:
Order Number: [Order Number]
Order Date: [Order Date]
Shipping Address: [Shipping Address]
Tracking Information:
Carrier: [Shipping Carrier Name]
Tracking Number: [Tracking Number]
Expected Delivery Date: [Expected Delivery Date]
Order Summary:
Item 1: [Product Name 1]
Quantity: [Quantity]
Price: [Price]
Item 2: [Product Name 2]
Quantity: [Quantity]
Price: [Price]
Subtotal: [Subtotal]
Shipping Fee: [Shipping Fee]
Total: [Total]
Please note that the estimated delivery date is subject to change depending on unforeseen circumstances, but our team is dedicated to ensuring your package reaches you as soon as possible.
If you have any questions or concerns regarding your shipment, please feel free to reach out to our customer support team at [Customer Support Email] or call us at [Customer Support Phone Number]. We are available to assist you from [Customer Support Hours].
Thank you for choosing [Your Company Name]. We appreciate your business and hope you enjoy your purchase!
Best regards,
[Your Company Name]
Customer Service Team
Standard Order Shipped - Professional
Subject: Your Order #12345 Has Been Shipped
Dear [Customer Name],
We are pleased to inform you that your recent order has been successfully shipped from our fulfillment center. Your package is now on its way to your delivery address.
Order Details:
Order Number: #12345
Shipping Date: [Date]
Tracking Number: [Tracking Number]
Carrier: [Shipping Company]
Estimated Delivery: [Date Range]
You can track your package in real-time using the tracking number provided above on the carrier's website. We will also send you notifications as your package reaches key milestones during transit.
If you have any questions about your shipment or need assistance, please don't hesitate to contact our customer service team at [Contact Information].
Thank you for choosing [Company Name]. We appreciate your business and look forward to serving you again.
Best regards,
[Company Name] Shipping Team
Expedited Shipping - Quick and Simple
Subject: 🚀 Your Express Order is On the Way!
Hi [Customer Name],
Great news! Your express order #[Order Number] just shipped and is racing to your door.
Track it here: [Tracking Link]
Expected delivery: Tomorrow by 3 PM
Questions? Hit reply or call [Phone Number].
Thanks!
[Company Name] Team
International Shipping - Detailed and Formal
Subject: International Shipment Confirmation - Order #[Order Number]
Dear Valued Customer,
Your international order has been dispatched from our facility and is currently in transit to [Country].
Shipment Information:
Order Number: #[Order Number]
International Tracking Number: [Tracking Number]
Shipping Method: [International Carrier]
Estimated Transit Time: 7-14 business days
Customs Declaration Number: [Customs Number]
Important International Shipping Notes:
Your package will clear customs in your country, which may cause additional delays. You may be contacted by local customs authorities or charged additional duties/taxes based on your country's import regulations.
All required customs documentation has been completed and attached to your shipment. The declared value is [Amount] as required by international shipping regulations.
For tracking updates, please use the international tracking number on the carrier's global tracking system. Due to the international nature of this shipment, tracking updates may be less frequent than domestic shipments.
Should you have any concerns about your international shipment, please contact our international shipping department at [Email] or [Phone Number].
We appreciate your patience with international delivery times and thank you for your business.
Sincerely,
[Company Name] International Shipping Division
Partial Shipment - Informative
Subject: Partial Shipment Update - Order #[Order Number]
Hello [Customer Name],
We wanted to update you on your recent order. Part of your order has shipped today, with the remaining items to follow shortly.
What's Shipping Today:
[List of items in current shipment]
Tracking Number: [Tracking Number]
Expected Delivery: [Date]
Still Processing:
[List of remaining items]
Expected Ship Date: [Date]
Reason for Delay: [Brief explanation]
We apologize for not being able to ship your complete order together. This partial shipment ensures you receive the available items as quickly as possible while we prepare the remaining products.
You will receive a separate shipping confirmation email when the rest of your order ships. No additional shipping charges will apply for the second shipment.
Thank you for your understanding and patience.
Best regards,
[Company Name] Order Fulfillment Team
Gift Shipment - Heartfelt and Warm
Subject: Your Special Gift is On Its Way! 🎁
Dear [Customer Name],
Your thoughtful gift order is now traveling to its lucky recipient! We're excited to be part of making someone's day extra special.
Gift Details:
Order Number: #[Order Number]
Recipient: [Recipient Name]
Delivery Address: [Address]
Tracking Number: [Tracking Number]
Expected Arrival: [Date Range]
Your gift has been carefully packaged with our signature gift wrapping and includes the personal message you requested. We've ensured that no pricing information or order details are visible to maintain the surprise.
The recipient will be able to track the package if needed, but they won't see your order history or payment information.
There's something truly wonderful about giving, and we're honored to help you share joy with someone special. We hope your gift brings as much happiness to receive as it brought you to give.
If you need any assistance or have questions about the delivery, we're here to help at [Contact Information].
With warm regards,
[Company Name] Gift Services Team
Subscription Box Shipment - Casual and Friendly
Subject: Your [Month] Box Just Shipped! 📦
Hey [Customer Name],
Your monthly dose of awesome is heading your way! This month's curated selection is packed with goodies we think you're going to love.
Shipment Info:
Subscription: [Subscription Name]
Box: [Month/Theme]
Tracking: [Tracking Number]
ETA: [Date Range]
This month's theme is [Theme Name] and we've included some real gems. Without spoiling the surprise, let's just say you might want to clear some space on your [relevant area - shelf, kitchen counter, etc.].
Track your box: [Tracking Link]
Can't wait to hear what you think! Share your unboxing on social and tag us @[SocialHandle].
Happy unboxing!
The [Company Name] Crew
High-Value Item Shipment - Serious and Secure
Subject: SECURE SHIPMENT: High-Value Order #[Order Number] Dispatched
Dear [Customer Name],
This email confirms that your high-value order has been shipped using our premium secure delivery service.
Security Features Activated:
Order Number: #[Order Number]
Secure Tracking ID: [Tracking Number]
Carrier: [Premium Carrier Name]
Signature Required: Yes
Insurance Coverage: $[Amount]
Expected Delivery: [Date] between [Time Range]
Important Security Information:
This package requires an adult signature upon delivery and cannot be left unattended. The carrier will make three delivery attempts before returning the package to our facility.
Please ensure someone 18 or older will be available at the delivery address during the expected delivery window. Valid government-issued photo identification may be required.
You can authorize alternative delivery instructions through the carrier's website using your tracking number, including delivery to a nearby secure pickup location if preferred.
This shipment is fully insured and tracked at every step of the delivery process. For security reasons, detailed tracking information is limited until the package reaches your local delivery facility.
For any security-related shipping questions, please contact our secure fulfillment team at [Secure Contact Information].
Thank you for your business and trust in our secure shipping services.
Regards,
[Company Name] Secure Fulfillment Division
Back-ordered Item Finally Shipped - Happy and Apologetic
Subject: Finally! Your Back-ordered Item Has Shipped 🎉
Dear [Customer Name],
We have wonderful news! The item you've been patiently waiting for has finally arrived at our warehouse and is now on its way to you.
Long-Awaited Item:
Product: [Product Name]
Original Order: #[Order Number] placed on [Date]
Tracking Number: [Tracking Number]
Expected Delivery: [Date Range]
We sincerely apologize for the extended wait. The delay was due to [brief reason - supply chain issues, manufacturer delay, etc.], which was beyond our control but certainly not up to our usual standards.
As our way of saying thank you for your incredible patience, we've included [compensation - discount, upgrade, bonus item, etc.] with this shipment.
We truly value your loyalty and understanding during this delay. Your patience means the world to us, and we're committed to making this right.
We've also taken steps to improve our inventory management to prevent similar delays in the future. Your experience matters to us, and we're working hard to ensure it's better next time.
Track your long-awaited package: [Tracking Link]
Thank you for sticking with us through this delay. We're excited for you to finally receive your order!
Gratefully yours,
[Company Name] Customer Care Team
What Are Shipping Confirmation Emails and Why Are They Important
Shipping confirmation emails are automated notifications sent to customers when their ordered items have been dispatched from the seller's warehouse or fulfillment center. These emails serve multiple critical purposes: they provide peace of mind to customers, reduce customer service inquiries, build trust and transparency, and maintain engagement throughout the purchase journey. They transform the anxiety of waiting into excitement by providing concrete proof that the purchase is progressing toward delivery.
Who Should Send Shipping Confirmation Emails
- E-commerce businesses of all sizes
- Online retailers and marketplace sellers
- Subscription box services
- Digital product companies with physical components
- Manufacturers selling direct to consumers
- Dropshipping businesses
- Wholesalers shipping to retailers
- Any business fulfilling physical orders through shipping
When to Send Shipping Confirmation Emails
- Immediately after package leaves fulfillment center (within 1 hour)
- For partial shipments when orders are split
- When expedited shipping is processed
- After international customs documentation is complete
- When back-ordered items finally ship
- For subscription renewals and recurring deliveries
- After gift orders are dispatched
- When high-value items require special handling
- Following any shipping method upgrades or changes
Requirements and Prerequisites Before Sending
- Valid customer email address in system
- Complete shipping tracking number from carrier
- Accurate delivery address confirmation
- Integration with shipping carrier's API
- Automated email system capable of triggering sends
- Order management system with shipment status tracking
- Customer communication preferences and opt-in status
- Backup contact methods for delivery issues
- Proper email authentication (SPF, DKIM) to avoid spam filters
How to Write and Send Effective Shipping Confirmations
Start with a clear, specific subject line that includes the order number. Immediately confirm what has shipped and provide the tracking number prominently. Include estimated delivery dates with realistic ranges rather than exact promises. Personalize with the customer's name and order details. Provide direct links to tracking pages rather than just numbers. Include contact information for shipping questions. Use a tone that matches your brand voice while remaining professional and helpful. Test all links and tracking numbers before the email template goes live. Consider mobile optimization since many customers check emails on phones.
Formatting Guidelines and Best Practices
- Keep subject lines under 50 characters for mobile visibility
- Use a professional yet friendly tone matching your brand
- Include order number in the first paragraph
- Make tracking numbers clickable links when possible
- Use bullet points for key shipping information
- Maintain consistent branding with colors and logos
- Ensure mobile-responsive design for all devices
- Include estimated delivery date ranges, not exact dates
- Use clear, scannable formatting with plenty of white space
- Keep the email length concise but comprehensive
- Include social media links for customer engagement
Follow-up Actions After Sending Shipping Confirmations
Monitor delivery tracking for any issues or delays and proactively communicate problems. Send delivery confirmation emails when packages arrive. Follow up with customer satisfaction surveys post-delivery. Track email open rates and click-through rates on tracking links. Prepare to handle customer service inquiries about shipping status. Set up automated systems for delivery exceptions or delays. Plan for out-for-delivery notifications on delivery day. Consider sending review request emails after successful delivery. Update customer profiles with delivery preferences based on their response patterns.
Common Mistakes to Avoid
- Sending confirmations before items actually ship
- Including incorrect or non-working tracking numbers
- Using generic, impersonal templates for all situations
- Failing to explain delays or partial shipments
- Not providing estimated delivery timeframes
- Overwhelming customers with too much technical shipping information
- Forgetting to include customer service contact information
- Using misleading subject lines that don't match content
- Not testing email formatting across different devices and email clients
- Sending confirmations for cancelled or problematic orders
Advantages and Disadvantages of Shipping Confirmation Emails
Advantages:
- Reduces customer anxiety and support inquiries
- Builds trust and transparency in the buying process
- Provides opportunity for additional marketing engagement
- Creates paper trail for delivery disputes
- Improves customer satisfaction and loyalty
Disadvantages:
- Requires robust technical integration with carriers
- Can create customer frustration if tracking information is inaccurate
- May increase expectations for faster delivery
- Additional customer service burden if shipments encounter problems
- Potential for email deliverability issues affecting customer communication
Essential Elements Every Shipping Confirmation Must Include
- Clear subject line with order identification
- Customer name and greeting
- Order number and shipping date
- Complete list of shipped items (especially for partial orders)
- Tracking number with direct link to carrier tracking
- Estimated delivery date or range
- Shipping method and carrier name
- Delivery address confirmation
- Customer service contact information
- Professional closing with company name
- Option to update delivery preferences if available








